ANMOL’s inclination towards design & crafts is the catalyst for ANMOL being one of the only 3 jewellers from Pan India to be invited by the Gem & Jewellery Export Promotion Council (GJEPC) to associate with the ‘Craft to Jewellery’ initiative to develop products from craft into jewellery. This proud association and the pursuit for unique designs led us to distinctive artistry in jewellery making, which was exhibited at ANMOL on 30 th November & 1 st December 2012. This exclusive exhibition showcased traditional craft works like bamboo, bidri and dokra blended as jewellery designs. All the pieces handcrafted under this initiative were showcased at the IIJS show, organized by the Gems and Jewellery Export Promotion Council in Mumbai and all the proceeds from the sale went to the craftsmen.