About us


Founded in 1986 by Ishu Datwani, a first generation jewelry entrepreneur ANMOL is known as one of the best brands in the industry. This journey has been a successful one because of the constant need and desire for reinventing the brand time and again. Today the pieces are appreciated by famous Bollywood celebrities but have also been adorned by beauties like Shilpa Shetty, Lara Dutta, Malaika Arora, Urvashi Sharma and Preeti Jhangiani for their wedding. Apart from being recognized by Brand Vision India 2020 Summit and GJTCI, ANMOL has achieved various awards like Retail Jeweler India Award, National Jewelry Award by GJF and Indian Jeweler Award to name some.

Once just a commodity, ANMOL has pioneered the shift to a much stronger element. It has managed to create an aura of the brand which when thought of perfection makes you think of ANMOL. With a belief in their strategy that ‘Less is more when it comes to a class’, and their design-centric approach and focus ANMOL has become a nationally recognized name. Every piece of jewelry is a masterpiece created under the keen observation and supervision of Mr. Ishu Datwani.

ANMOL’s vision is to be the ‘Creator of Trends & Custodian of Trust in the jewelry industry’.In the wake of having proclaimed the Era of Design, the honors and recognitions bagged by ANMOL in the realm of jewelry are to remind everyone that ANMOL is India’s finest and most revered Jewellery brand.


The exuberant zeal and passion of our founder, Ishu Datwani is the primary force behind ANMOL and its success. Although he pursued commerce in college, his journey with jewels and gems started when he pursued a course at the Gemological Institute. Soon after, Ishu started Soliciting business even while studying.

With the idea to create a brand everyone could recognize and relate to, Ishu Datwani headed towards the jewelry business. with no mentor or advisor, Ishu was determined and hopeful about this venture. and the rest, as they say, is history.

A venture with humble beginnings, today ANMOL takes pride in being the mirror that reflects and creates designs for every situation and emotion. They have created a future full of dazzling designs and countless precious creations.