The ANMOL Hug
As a brand, ANMOL is one of the most customer centric names in the industry where even today, each ANMOL patron receives personal attention from the brand custodians.
As an extension of this sentiment, the brand launched ‘ANMOL Hug’ in the year 2014, an innovative loyalty program that acknowledges their relationship with their patrons. ANMOL Hug touches base with their clientele from time to time using various innovative methods that attempt to create a memorable moment for an ANMOL patron. Though the brand is a preferred jewellery destination of many celebrities, ANMOL has been one of the few brands in the space to acknowledge ‘Real Women’ as a celebrity and as an extension of the same belief, they launched the campaign ‘Real women Love ANMOL’ in 2015. The success of the first edition led to the second edition of the campaign launched in September 2017, making ‘Real Women Love ANMOL’ a property in itself. Every season, it is known for celebrating various events that touch lives of their clientele.