ETHICS & VALUE SYSTEM AT ANMOL
Anmol Jewellers was established on 4th April 1986 and over the last 35 years, we have grown as a store and as a brand. One of most important attributes responsible for our success is the fact our brand is built on a strong foundation of ethics, values and non-negotiable principles which remain at the core of our existence. Honesty, Integrity, Trust and Transparency are the four pillars of this foundation.
We believe in being absolutely honest with our clients, because dishonesty might help you make money initially, but in the long run it is honesty which pays. Trust forms the base of the relationship we share with our customers and it is the most important factor which influences their buying decisions. At Anmol, we have always been very honest, fair and transparent in our dealings with clients – whether it is the quality of material that we use in our jewellery, our company policies or the prices that we quote. We always have the customer’s best interest in mind, which is why we have been able to build and sustain long-term relationships with our customers. We aim to nurture our relationships and make it stronger with each passing year. We respect our clients, their choices and decisions and make sure they get value for their money, irrespective of the value of jewellery purchased by them. We have a long-term attitude and it invariably reflects in everything that we do. Our vision is to be the ‘Creator of Trends and Custodian of Trust’ in the jewellery industry.
Even though the awards & accolades garnered along our journey are a great boost, for us our most significant achievements are the rewards that we get in the form of compliments from our customers on a daily basis. These clients come to us with a renewed faith & trust over such a long period of time. It is the satisfaction & trust we see in the client’s eyes when they deal with Anmol, which is what matters to us the most and is our biggest achievement. We feel the most important asset which any jeweller should treasure is his reputation and the faith & trust that the clients have that they repose on a particular brand. In that sense, we are very happy that we do have a lot of satisfied clients.
Excellence is never an accident. It has a lot to do with attitude as well. At Anmol, we have a drive and a conscious attitude to always strive and excel in our design. Today, after completing 35 glorious years, we hope we continue to raise the bar for excellence in design, soar greater heights and yet remain firmly rooted in our value system which has made Anmol the brand that it is today.